The brand emphasis the philosophy of design around keywords of minimalism, silhouette, tailoring, texture, and gender-neutrality. It focuses on high-end basics while also covering product lines such as light outdoor, light sports, high-street fashion, and urban commuting. By blurring the boundaries of occasion, gender, and age, BODYDREAM meets the diverse clothing needs of different groups across multiple scenarios. Its inclusive fit and wide size range cater to individuals weighing from 90 lbs to 300 lbs.